Webinars

Event replay - Breakout 3

Meeting growing consumer demand for green investment

25 Mar 2021

Overview

For 100 years, we’ve been embracing change, innovating and navigating uncertainty. We’re proud to host our inaugural event on climate change where we share our vision for the future. We want to work with you to make a difference and help build a sustainable future for generations to come.

Watch breakout session 3 from our climate change event. We discussed the role of engagement in meeting an increasing demand for green investment from savers. Is this a golden opportunity to improve engagement and member education? What are the main barriers to success, and how can we overcome these? Can we point to successes that the industry can learn from?

A resounding 97% of delegates agreed that we have a golden opportunity to engage members using green investment, but in addition, we have an opportunity to consider how we engage on wider issues too. It’s crucial that we communicate in simple terms, and focus on specific issues individuals care about today. In essence, we need to create emotional connections with savers so they value the impact their money is having in changing the world. Smaller schemes are not excluded from this – effective use of technology oriented platforms not only improves the experience for savers, through  increased personalisation, it can also drive costs down too.

From a green investment perspective, we can “have our cake and eat it" and deliver improved financial outcomes and better engagement for savers!

We want to play our part in a net-zero carbon future. To mark our 100th birthday we’re making a pledge to become carbon neutral from 2021 and to be lifetime net zero by 2025. You can find out more about our climate vision here.

Key Topics
  • Green investment
  • Member engagement
  • Improving financial outcomes

Speakers

Georgia Stewart

by Georgia Stewart
CEO, Tumelo

Julius Pursaill

by Julius Pursaill
Scheme Strategist, Cushon